CS – Market Entry & Project Support for Italian Firms in Egnatia highway Greece

Market Entry & Project Support for Italian Firms in Egnatia highway Greece

Several Italian companies, permanently established in Greece, faced significant challenges in securing a competitive and compliant role in the development of the A2-E90 Egnatia Highway—one of the most important infrastructure projects in the Balkans, crossing the regions of Epirus, Macedonia, and Thrace. These companies needed tailored strategic guidance to navigate a complex regulatory environment, enhance visibility in a highly competitive market, and efficiently manage the tendering and operational processes.

Key Issue

Action Plan

Deltasigma delivered end-to-end strategic advisory services focused on market entry and consolidation. Our intervention included the development of customized market penetration strategies, targeted promotional initiatives to increase local stakeholder engagement, and hands-on support in navigating public procurement procedures. We also managed administrative and regulatory aspects to ensure full compliance with both Greek and EU standards. Throughout the project, we worked in close alignment with the client’s leadership teams, providing actionable insights and cross-border coordination to streamline execution.

Thanks to our strategic guidance and operational support, our clients successfully positioned themselves within the Greek infrastructure sector. They secured key roles in the Egnatia Highway construction, improved operational efficiency, and strengthened their cross-border presence. The project not only enhanced their business footprint in Southeastern Europe but also demonstrated their capacity to contribute to large-scale, high-impact public infrastructure developments under complex international conditions.

Achieved Goals